Air Aware Labs - William Hicks

Air Aware Labs is a startup committed to reducing personal exposure to air pollution, for everyone. By leveraging advanced modeling technologies, the company offers individuals with highly localised, real-time air pollution insights.

Its flagship product, AirTrack, integrates with fitness apps like Strava, delivering personalised air quality information based on users' activities, location, and real-time environmental data. This empowers individuals to make informed choices that protect their health and enhance athletic performance. In addition to its consumer focus, Air Aware Labs partners with businesses, governments, and healthcare providers to address the health impacts of air pollution. The company supports organisations in reducing staff exposure and bolstering urban air quality initiatives. With a mission to transform preventive healthcare, Air Aware Labs aims to foster healthier behaviours and environments through innovative, science-backed technology.