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J-040 - Jennifer Johnsen

The business model of J-040 is focused on sustainable fashion and technology, with an 80% B2B focus and 20% direct-to-consumer sales through their own online platform. The company leverages partnerships with retailers and boutiques to scale its 100% natural UV-protection technology across multiple sectors, including fashion, healthcare, and hospitality. Their product line begins with fashion collections, using a waitlist and pre-order system to manage demand and reduce waste. Additionally, J-040 plans to expand into selling fabrics, licenses, and new materials, creating a broader ecosystem in sustainable textiles.