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We are pleased to support just IMAGINE if…, a university-hosted non-profit competition focused on business development, to advance UN Sustainable Development Goals. 

The competition was created by former UK Entrepreneur of the Year, founder of Ella's Kitchen, and Chancellor of the University of Reading, Paul Lindley OBE and aims to find people with early-stage, simple business ideas that could provide sustainable solutions to some of the most pressing social, cultural, and environmental challenges facing society today. Through this program, future-minded businesses have the opportunity to develop and bring their solutions to the community sooner.

"It’s a real privilege and inspiration to learn about so many innovative and thoughtful people from across the world. The more that initiatives like just IMAGINE if help with swapping knowledge across the world for the good of everyone, the better."

Jonathan Baird, Hogan Lovells Partner

With applications from all over the world, the winner receives up to £100,000 of university research and business support from the University of Reading and Henley Business School in the United Kingdom. We will be providing legal support to the social enterprise finalists through HL BaSE, our impact economy practice.

Shortlisted finalists will be paired with a business person or entrepreneur who will coach and support them on the development and presentation of their idea ahead of an event on Thursday 21 March 2024. At the event, finalists will present their ideas to an invited business audience, and the voted winner will be announced at a Gala Dinner later that evening. 

Find out more about this year’s finalists: https://www.reading.ac.uk/just-imagine-if/our-finalists