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Parenting for Lifelong Health (PLH)
Parenting for Lifelong Health (PLH) is an initiative that aims to develop, test, and scale-up low-cost, freely available human-digital parenting programmes to prevent violence against children and improve child wellbeing in low-and-middle-income countries. Our overall goal is to provide access to free, evidence-based playful parenting support to every parent, everywhere, so that they are equipped with the knowledge and tools to promote healthy child development and protect their children from child sexual abuse and exploitation and family violence. Founded in 2011 in collaboration with the WHO and UNICEF, it has supported the dissemination of in-person and digital evidence-based parenting programmes in over 25 countries for more than 200,000 families. In 2020, it co-led the interagency COVID-19 Playful Parenting Emergency Response in which content derived from PLH reached more than 196 million people in 192 countries and territories and was integrated into 33 government national responses.