What is BaSE?:Social Enterprise

Homeless World Cup Supporters Club

Homeless World Cup Supporters Club

Launched in November 2014, the Homeless World Cup Supporters Club is an innovative fund-raising concept established to support the vital work of the Homeless World Cup Foundation through the creation of the world’s "largest virtual stadium", with a capacity for one million people. Revenue generated from the virtual stadium, through seat sales, sponsorship, and retail/merchandising will be used to support the Homeless World Cup Foundation. Using football as a means to get homeless and marginalised people off the streets, the Homeless World Cup Foundation works with 70 partner organizations across 70 countries; assisting more than 100,000 homeless people a year.

Having found a means to attract a hard to reach demographic through the inclusive nature of football and put the homeless people at the centre of the solution by teaching the skills and empowering them to make changes in their own lives, the attention has now shifted to tackling public perception and harnessing the power of the global support base the Homeless World Cup has generated. In August 2014, Mel Young, the co-founder of the Homeless World Cup and founder of the Homeless World Cup Supporters Club moved closer to that vision by successfully securing £250,000 of initial investment from social angel investors. With the stadium due to "open" in February 2015, the invitation is there – are you in?

“Joining the new Supporters Club will not just mean seeing some great football action – it will help us change the world” – Mel Young

 

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