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World Afro Day is a global day of celebration and liberation for Afro hair and identity, endorsed by the UN Office of the High Commissioner for Human rights. World Afro Day works with organisations, companies, authorities and people from all backgrounds to tackle hair discrimination.
World Afro Day produces events, tools and training to empower people with Afro hair and to equip everyone for change.
HL BaSE supported World Afro Day with a number of matters in 2022. World Afro Day attended a HL BaSE Catalyst pro bono workshop with in-house counsel from our clients and has been provided with extensive IP advice from Hogan Lovells’ Alicante office and corporate advice from a team of lawyers in London.
"Hogan Lovells have been a critical support for contract agreements and a range of legal advice including music rights. We can draw on their wide range of expertise, which gives us confidence to explore new avenues of business. Our core work is tackling the problem of Afro hair discrimination across the African diaspora, which affects hundreds of millions of people. World Afro Day awareness has a global estimated reach of 1.5 billion. Within the UK, we have a particular focus on schools and our research shows that 1 in 6 children are having a bad experience at school connected to their Afro-textured hair and 41% want straight hair. This is why our work endorsing and contributing to the Equality and Human Rights Commission (EHRC) hair discrimination guidance and new resources for schools, was a major milestone in 2022."
Michelle De Leon, Founder and CEO